Campaign: Adidas ZA
Contribution: Creative Direction, Production, Animation, Design
As the lead agency on the campaign, we conceptualised and produced: A three-part series of unboxing videos hosted by actress Ama Qamata and co-hosted by Zxola, a computer-generated character with a quirky sense of humour.
Campaign images and gifs
Product shots for online retail
Interactive screen (Adidas originals Sandton store)