Client: Adidas
Campaign: Adidas ZA
Year: 2020
Contribution: Creative Direction, Production, Animation, Design
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As the lead agency on the campaign, we conceptualised and produced: A three-part series of unboxing videos hosted by actress Ama Qamata and co-hosted by Zxola, a computer-generated character with a quirky sense of humour.
Campaign images and gifs
Product shots for online retail
Instagram filter
Interactive screen (Adidas originals Sandton store)
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PROCESS
![](/wp-content/uploads/2021/06/adidas-zx-image-1-1024x651.jpg)
![](/wp-content/uploads/2021/06/adidas-zx-image-2-1024x322.jpg)
![](/wp-content/uploads/2021/06/adidas-zx-image-3.jpg)