Event: Ultra Music Festival
Contribution: Media & container partner, Rapid Content, Film, Video
We partnered with Budweiser as one of their media and content partners for their collaboration with Ultra Music Festival. We created content broadcasting the partnership and motivating audience participation in the Budweisers call to action in the lead up to the festival. We created rapid video content shot and released during the festival, broadcasting the day’s events to social media audiences. Post the festival we released a video which recapped on the whole festival along with a short documentary on the History of House music in SA, to celebrate the country’s love for house music.