Wikipedia By Us

Client: Wikipedia
Campaign: Wikipedia By Us
Year: 2021
Contribution: Creative, Motion Graphics, Paid Media

We were tasked with demystifying Wikipedia and getting young South African’s to talk about and trust Wikipedia as a champion of open and free knowledge. We ran an integrated digital campaign  which included the development of a microsite and central node for the campaign hosted on our digital publication. We also created the campaign assets, hosted a number of virtual conversations and hosted a closing event.